There’s a story my dad likes to tell, of how when I was 10, I tried to sell peacock feathers on the side of our busy road with a sign that read, “Peacock feathers: pretty and tall or short and ugly”. This was one of my first attempts at marketing. Although it was largely unsuccessful, it was a major turning point in my life in deciding what I wanted to do as a career.
Marketing has always been a passion of mine. As a child, my marketing efforts extended past peacock feathers. I also sold “art” downtown for a dollar apiece and hosted lemonade stands during the summer in my grandparents neighborhood. I think what attracted me to the realm of marketing was the idea that I could connect with people through promoting my various products and services. I also liked the idea that I could convince people to buy something simply with words, explanations, or demonstrations.
When I was deciding what I wanted to major in for college I was torn. I loved animals, but I also loved the creative, progressive world of marketing. Eventually, marketing won out and I do think I made the right choice. As a marketing student, I have been exposed to a broader view of what marketing truly is, beyond selling a product or service and have explored the various sides of marketing such as, research, sales, and digital marketing. My experience as a marketing student has been truly insightful, and I have immensely enjoyed my classes thus far, especially those that have focused on digital marketing.
If someone ever asked me, why am I studying marketing? I would answer like this. Marketing is a field that is not just numbers or words, it is a science of interactions, research, and promotion. It is the understanding of the customer’s mind and the process of bringing products or services to market that will satisfy a customer’s needs and wants. To successfully market is to think outside the box in the promotion of a product and to create a brand that remains in the customer’s mind. Marketing is not a one trick pony. Marketing is progressive and thus constantly evolving. When I was young, I used to say I could never work at a job where I did the same thing every day. As a Marketer, I won’t have to.